Become a Superior
Dealer.
For years we've been setting the direction for the bike industry, betting on innovation, quality and solutions that genuinely improve the ride. We were the first in Europe to bring 29" wheels to mountain bikes, and later opened the trail in gravel with the X-ROAD series.
Today we invite you to help shape the next chapter.
Why partner with Superior?
Premium-class products
The Superior line-up covers MTB, gravel, road, trekking and e-bikes, designed for demanding riders. Every model is built with care for quality, performance and modern design.
A partnership built on trust
We invest in long-term cooperation. You get clear commercial terms, an individual approach, and support at every stage of your business growth.
Sales and marketing support
Get access to professional marketing materials, product photography, catalogues and tools that help you sell effectively and build brand recognition.
Training and technical support
Our dealers can count on product training, technical support and access to service know-how, so they can offer their customers top-class service.
Bikes that inspire the ride.
Join the network of Superior Authorized Dealers and offer your customers products valued for their quality, reliability and outstanding ride feel.
- MTB
- Gravel
- Road
- Trekking
- E-bike
We're looking for partners who want to grow their offer together with Superior.
We welcome bike shops, premium showrooms, test centres and businesses that value professional service and high-quality products.
Bike shops
Local and chain shops looking to expand into a premium brand.
Premium showrooms
Ambitious locations serving customers who demand the highest quality.
Test centres
Places where customers can experience Superior before buying.
Step inside the Superior world.
The Superior showroom blends sporting DNA with premium finish — a place where your customers feel the difference before they ever pedal.
Want to grow your business together with Superior?
Fill in the contact form and our representative will get back to you within 2 business days to walk you through the partnership options and answer any questions.
- 01We'll get in touch to learn about your shop and needs.
- 02We'll present the partnership terms.
- 03Welcome to the network of Superior Authorized Dealers.
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